Intimate apparel features Friday's bra for casual Fridays

Helping women to adapt their wardrobe to the relaxed dress codes that are being established in many corporate offices, barenecessities.com, one of the leading Internet retailers for women’s branded intimate apparel, has added a selection of bras that are designed to help women feel more comfortable in the casual workplace.

Because of the new relaxed dress codes, offered every day by many firms or limited to “Casual Fridays” by other firms, women now are able to wear bras that emphasize comfort over formality. To capitalize on this trend, barenecessities.com will offer the Friday’s Bra from Warner’s.

“The Friday’s bras allow women to feel as comfortable inside as they do outside”, said Allison Porter, Director of Merchandising at BareWeb, Inc. “No longer do women have to feel bound and constricted by their bras. The ‘Friday’s’ bras provide a comfortable and casual addition to their lingerie wardrobes.”

About The Author:

Kathy Cole is a successful author and regular contributor to http://www.bra-n-bras.com. A tasteful look at the bra industry, products and manufacturers.