Fashion has an edge with molded bra cups - Micromattique™

Where do designers get their inspiration to create new, fashion-forward silhouettes season after season? Many people might be surprised to know that fashion trends are largely driven by new fabrics. Colors, prints and textures are always changing and so is the technology that makes them possible. Every season brings fiber innovations that impact the fashion fabric arena and for Fall and Holiday '98, the biggest buzz is about a tiny DuPont-made microfiber called Micromattique™.

Micromattique™ microfiber polyester is presently changing the face of fashion in all apparel end-uses, from intimate apparel to men's wear to the crossover casual athletic wear market, or "athleisure" category. With its unparalleled soft hand, superior drape, resistance to wrinkles and easy care benefits, Micromattique™ is taking fashion to new heights this season.

Opulent Intimates

Dressing from the inside out is the ultimate indulgence when intimates are made with super-soft Micromattique™. Finer than silk, Micromattique™ brings the softest touch where it counts most - the inner layer of apparel that lies against your skin. The coming intimate apparel trends for Fall and Holiday '98 call for rich, plush velvets, seamless molded bra cups and fluid sleepwear silhouettes made with Micromattique™ for sensuously soft and supple intimates that are breathable and easy to care for.

Manufacturers of the season's hottest innerwear, such as Wacoal™, On Gossamer, Natori II and the Goddess Bra Company are using Micromattique™ to create soft and indulgent lingerie in a variety of fabrics and for a range of figure types. High-tech blends of Micromattique™ and Lycra™ in collections such as Bodyslimmers™/Nancy Ganz™ provide easy-to-care for intimates that gently and comfortably shape the body. In seamless collections, such as the Wacoal™ bodySuede™ group, intimates are virtually invisible under garments, ideal for fashion's body-conscious silhouettes.

"The consumer is looking for intimate apparel that can keep pace with her lifestyle," says Melody Dixon-Brown, DuPont Micromattique™ Communications Manager. "More and more lingerie designers are using Micromattique™ for the soft, luxurious comfort that it offers, as well as its technological advantages of color-fastness and easy care."

About The Author:

Kathy Cole is a successful author and regular contributor to http://www.bra-n-bras.com. A tasteful look at the bra industry, products and manufacturers.