Ladies bra, superior fit, style and quality at Sears

Sears Canada Inc., (TSX: SCC) today announced the relaunch of the Vogue Dessous® and Vogue Bra® intimate apparel brands. The relaunch will re-establish Vogue's presence in the intimate apparel marketplace.

Sears Canada acquired the trademarks of Vogue Brassiere Incorporated last year and will be the exclusive seller of the Vogue intimate apparel brand in North America.

"Vogue had been an important component of the Intimate Apparel selection at Sears for many years, and for us, will continue to be a key fashion label." said Mark A. Cohen, Chairman and Chief Executive Officer, Sears Canada. "The relaunch of the Vogue brand is representative of Sears ongoing strategy of offering meaningful brands that represent the greatest dimensions of quality and value."

The Vogue brand of products offers women two categories of intimate apparel. Both Vogue Dessous® and Vogue Bra® boast the high-quality construction and workmanship, superior fit and designs that customers have come to expect from the Vogue brand. The Vogue Dessous® collections are European inspired bra and panty co-ordinates offering the fashion conscious customer the latest in colours and trends.

The Vogue Bra® collection includes an assortment of boxed Vogue bras, primarily functional, fashionable and designed for comfort and shaping.

Vogue products are available in all Sears Canada retail stores, through its catalogue and on line at www.sears.ca.

Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 123 Sears department stores and 43 furniture and appliances stores. The Company publishes Canada's only general merchandise catalogue and has over 2,170 catalogue pick-up locations. Additionally Sears has 141 dealer stores, 15 outlet stores, 50 floor covering centres, 52 auto centres, 110 Sears Travel offices and offers shopping online at www.sears.ca.

About The Author:

Kathy Cole is a successful author and regular contributor to http://www.bra-n-bras.com. A tasteful look at the bra industry, products and manufacturers.