Half-Cup Size Bras — Thank Goodness It Fits!

The half-cup size bras are a major breakthrough in the area of fitting lingerie. The half-cup size bra is the innovation of Playtex. From the moment it was unveiled it has been a great success. Fashion expert Melissa Rivers tells the whole story about half sizes from the birth of half sizing in shoes to the latest news of half sizes in bras.

Playtex has adopted the shoe industry's half size innovation for its Thank Goodness It Fits line, the only bra collection featuring half sizes. The collection features a patented sizing system innovation that offers half sizes ranging from Nearly A to Nearly C in addition to traditional cup sizes. It is the only bra collection that has twice as many cups sizes to choose from for a more perfect fit.

As everyone in the industry knows that seven out of ten women wear bras that don't fit properly. Playtex has entered the market with its latest innovation of half sizes. As news of the half size innovation spreads, that long-standing industry figure is going to change drastically. Women will now have more options for the proper size and style that will complement their figures.

The LA Shoe Show is a fitting platform to announce Playtex's half size innovation as the shoe industry has long been offering consumers just such an option. Playtex is proud to partner with the shoe industry because few things are harder to fit than bras and shoes, and they have solved the problem with the innovation of half sizes.

About The Author:

Darlene Thompson is a successful author and regular contributor to http://www.bra-n-bras.com. As in independant consultant, she has been designing womens support under garments and bras for almost a decade.