Sears Stylish Bras — Chic And Fashionable

Sears Canada Inc. announced the re-launch of the Vogue Dessous® and Vogue Bra® intimate apparel brands. The highlight of the launch is the range of Sears stylish bras. The re-launch is likely to re-establish Vogue's presence in the intimate apparel marketplace.

Sears Canada acquired the trademarks of Vogue Brassiere Incorporated last year and will be the exclusive seller of the Vogue intimate apparel brand in North America. Vogue had been an important component of the chic Intimate Apparel selection at Sears for many years, and will continue to be a key fashion label. The re-launch of the Vogue brand is representative of Sears’ ongoing strategy of offering meaningful brands of the Sears stylish bra that represents the greatest dimensions of quality and value.

The Vogue brand of products offers women two categories of intimate bra apparel. Both Vogue Dessous® and Vogue Bra® boast the high-quality construction and workmanship, superior fit and designs that customers have come to expect from the Vogue brand. The Vogue Dessous® collections are European inspired bra and panty co-ordinates offering the fashion conscious customer the latest in chic colors and trends.

The Vogue Bra® collection includes an assortment of boxed Vogue bras, primarily functional, fashionable and designed for comfort and shaping. Vogue products are available in all Sears Canada retail stores, through its catalogue and online. Sears, where more Canadians spend more of their fashion dollars than anywhere else in Canada, currently has 123 Sears department stores and 43 furniture and appliances stores.

About The Author:

Darlene Thompson is a successful author and regular contributor to http://www.bra-n-bras.com. As in independant consultant, she has been designing womens support under garments and bras for almost a decade.