Half Sizes in Bras Now Available

Playtex unveiled a bra innovation and it's a shoe-in. From the floor of the Los Angeles Shoe Show, fashion expert Melissa Rivers tells the whole story about 1/2 sizes from the birth of 1/2 sizing in shoes to the latest news ... 1/2 sizes in bras.

Playtex has adopted the shoe industry's 1/2 size innovation for its Thank Goodness It Fits line, the only bra collection featuring 1/2 sizes, says Rivers.

The collection features a patented sizing system innovation that offers half sizes ranging from Nearly A to Nearly C in addition to traditional cup sizes. It is the only bra collection that has twice as many cups sizes to choose from for a more perfect fit.

Seven out of 10 women wear bras that don't fit properly, says the marketing director for Playtex. As news of the 1/2 size innovation spreads, we're going to change that long-standing industry figure. Women will now have more options for the proper size and style that will complement their figures.

The LA Shoe Show is a fitting platform to announce Playtex's 1/2 size innovation as the shoe industry has long been offering consumers just such an option. We wanted to pay a special thank you to the shoe industry for the innovation of 1/2 sizes, said Love. "Few things are harder to fit than bras and shoes, and we are proud to partner with our friends in the shoe industry.

About The Author:

Nadina Charles is a successful author and regular contributor to http://www.bra-n-bras.com. A tasteful look at the bra industry, products and manufacturers.