NEW INTIMATES COLLECTION DELIVERS CUSTOM-FIT COMFORT

With nearly two-thirds of women wearing the wrong bra size, what are the odds those wearing the correct size will find a bra that actually molds to the unique curves of their body. This summer, Hanes Her Way introduces a brand new collection of bras called Body Creations with Stretchform that conforms to the body for custom fit and flexibility.

Today’s body-hugging fashions leave very little room for wrinkles or gaps created by bras that just don’t fit properly, said Doug Jotcham, vice president of marketing for Hanes Her Way. Our new Body Creations collection is specifically engineered to conform to your body shape with a seamless construction that provides an exceptionally smooth, natural look.

The new Hanes Her Way Body Creations collection features two primary styles – a seamless underwire and a strapless, seamless underwire. Both styles feature soft, stretch foam cups with a unique feel-good fabric added to the outercups and band for added comfort. The strapless bra comes with straps for easy transformation to conventional, criss-cross and singlestrap styles.

Silicone elastic on the band ensures the new Hanes Her Way Body Creations strapless stays in place. New styles are planned for the Body Creations collection for early spring.

In addition to versatile styling, Hanes Her Way Body Creations offers a broad range of colors from traditional shades of White, Black and Soft Taupe, to bolder hues such as Cairo Purple and Cadet Blue. New colors and prints will be added each season to keep the collection fresh and on trend.

Our new Stretchform material has fit and flexibility to move with you so that these bras are never out of place, said Jotcham. The Hanes Her Way Body Creations collection is what women are asking for – great fit and shaping that stays comfortably in place during even the busiest of days.

What may even be more uplifting is the price – the Hanes Her Way Body Creations collection is priced at under $10.00, and will be sold at discount retailers nationwide. Comparable bras are priced at upwards of $40 in department and specialty stores. Hanes Her Way has always been about great-looking, great-fitting bras at prices affordable for all women, said Jotcham.

This newest collection represents our best in seamless, custom-fit shaping in the styles and colors that women are wanting – we are thrilled with Hanes Her Way Body Creations and believe our consumers will be as well.

About The Author:

Darlene DeKlaer is a successful author and regular contributor to http://www.bra-n-bras.com. A tasteful look at the bra industry, products and manufacturers.